Video is the New Catalog

I love how brands have recently chosen to use videos to promote new seasons.   Although I totally enjoy looking through new catalogs and lookbooks, there is something super engaging about seeing clothes moving through a dreamy world, especially paired with an awesome soundtrack.

 Here is one I loved from Kate Spade

How cute is the little poem/story:

this is the story of a charming girl
she laughs out loud, sings off key and believes in taking chances
she is quick and curious and playful and strong
she lets her imagination run away with her
she has never been one to stick to convention
she is fond of daydreams that take her places
she can order a cocktail in six different languages
she feels that understated is overrated

 .......

Also love the preppy-ness of Lands End Canvas

Even thought this J.Crew video is from last year, it's still inspiring. (Especially the amazing orange lipstick)

Comments

[rainer]

love this. totally agree and think that these pull at the same emotions that a great catalog does, in an even better way.