Tommy Hilfiger Summer Prep

I am a lover of all things preppy,  especially in the summer months when that includes  bright colors and nautical inspired looks.  Although Tommy Hilfiger traditionally had a prep vibe,  their clothes had gone a different direction over the past decade or so.     I was so happy when I came across their ads in fashion magazines this spring, to see that Hilfiger has gone back to their roots! I love the over the top Hilfiger "family" in their current campaign (Kind of Royal Tenenbaums/Wes Anderson-esque?)

 Here is the commercial for the campaign:

Tommy has also built a bunch of cool interactive  pages on their site.   Not surprisingly, San Francisco didn't make it on to the list of "Prep World" cities.

I think it's cute how they had Lisa Birnbach, author of The Official Preppy Handbook, comment on all of their key pieces.  And, they just look so fun laid out together like a packing list for a summer at a country club (below)

The longer I look at this,  the more I have to keep reminding myself that I just won't get a lot of use out of madras shorts and tennis skirts this summer...