Video Catalogs: Spring/Summer 2012

I love seeing fashion in motion. So, I'm a huge fan of this trendof film replacing static images to share new collections with the world.  Some Spring film catalogs are already showing up on the interwebs... here are some fun ones...

This Betina Lou video perfectly captures what I want my summers to be (sitting on the beach, biking through sunny fields, and of course high-waisted shorts and striped tees)

This Opening Ceremony film is just a video they made while shooting some of their Spring looks, but it's fun to see the variety of models and styles they have.  Plus, I'm in love with the diamond striped t-shirt and skirt combo around 1:15.

 I also love Charlotte Taylor's fun bright Spring Summer 2012 patterns and mirror affect..